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|An important part of the philosophy behind By Groth is an authentic approach to the design process. Every single style is made from unique fabrics, colours and patterns. There are always surprising elements such as contrasting colours or unusual combinations of patterns and details. |
The BY GROTH philosophy is that ‘anything is possible’. Even in a world of coincidence and chaos, harmony is still created.
By Groth is true to global fashion trends…but always with its own identity
“Clothes must provide the customer with a feeling of wellbeing and emphasize her personality, but most importantly, clothes are made to be worn”,
says Mette Groth.
BY GROTH designs are made for the strong, edgy, self-assured woman who participates actively in society. She is noticeable and responsible, and she knows her own worth – as well as the worth of others. The BY GROTH woman is successful in defining and achieving her own individual goals.
Since fall 2008, By Groth has designed the basic line BYG as a supplement to the original collection. BYG includes items in jersey, single coloured stretch silk and thin knit wear.