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| Når man endelig er tilfreds, er der altid nogle, som er utilfredse med, at man er tilfreds, og det gør en utilfreds. | | Storm P |
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Tiger of Sweden's history started in 1903 in Uddevalla, a small town on the Swedish West Coast. The brand has its foundation in a strong confection tradition and solid tailoring skills, refined for 107 years.
In 1993 the brand was repositioned with a clear vision of "taking the suit from the bank to the street". Since then, Tiger of Sweden has gone from being a tailoring brand for gentlemen to become an international design brand, including men's, women's and jeans collections with a range of shoes and accessories.
Design
Tiger of Sweden works in close collaboration with the best fabric mills available, developing its own fabric designs that create the brand's uniqueness. Combining materials with a clean cut based on craftsmanship creates the unique and beloved Tiger fit, whether it is a suit, blazer or a pair of jeans.
Core consumer
The brand constantly challenges the fashion scene and is positioned as a high attitude brand in the mid-price segment. Tiger of Sweden attracts a creative citizen, who moves effortlessly in style between different cosmopolitan environments, an independent individual that loves the clean, well fitted tailored cut, with high quality and modern Scandinavian attitude.
Mission
Tiger of Sweden breathes "a different cut" - a symbol for a different mindset that implies a constant on-going development, both design-wise and intellectually. The unexpected combinations of silhouette, cuts, materials and details have given the brand its unique position.
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